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The group has hosted three football events to raise money for various charitable causes. Sidemen Charity Football match 2018 at the Valley A number one best-seller in the UK, the book sold 26,436 copies within the first three days of its release. On 18 October 2016, the group released a book titled Sidemen: The Book, published by Coronet Books, and embarked on a UK-wide promotional tour. Since 2014, the group has sold and distributed Sidemen Clothing merchandise.
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All of the advertising revenue generated from the video was donated to the NHS. The video featured the Sidemen and more than one hundred other YouTube video creators and other celebrities raising awareness of the UK's "stay at home" campaign which aimed to reduce the spread of COVID-19 in the UK. In March 2020, the Sidemen released a twenty-minute YouTube video titled "#StayHome". It comprises seven 30-minute episodes filmed around the world alongside a number of celebrity guests.
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On 18 June 2018, the group released a web television series titled The Sidemen Show, available exclusively on YouTube Premium. Īs of September 2021, the Sidemen channel has over 13.4 million subscribers and 3.1 billion views, MoreSidemen has over 5.7 million subscribers and 1.9 billion views, SidemenReacts has over 3.6 million subscribers and 835 million views, and SidemenShorts has over 1.3 million subscribers and 330 million views. The group has four YouTube channels, Sidemen, MoreSidemen, SidemenReacts and SidemenShorts across which it publishes a variety of videos including challenges, sketches and video game commentaries. Each member of the group was awarded their own Diamond Play Button by YouTube to mark their milestone. On 1 December 2020, the group's eponymous YouTube channel surpassed 10 million subscribers. In February 2014, Olatunji, Minter, Bradley, and Barn moved into a house together near London, which they referred to as the "Sidemen House", which allowed them to collaborate more often. Describing the group name, Minter said in a video that "A sideman is basically someone's bitch who just follows them around I was basically JJ's bitch that followed him around."
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In January 2014, Bradley met Lewis while at a FIFA gaming event in New York City and invited him to join the group. The group originates from a Rockstar Games Social Club group made on 19 October 2013 in Grand Theft Auto Online, called "The Ultimate Sidemen", which included all the members except for Lewis. Bradley and Brown both attended Bexley Grammar School in London and Olatunji and Minter both attended Berkhamsted School in Hertfordshire. Some of the members knew each other before the group was formed.